從春秋戰(zhàn)國時期墨翟制木鳶的傳說，到明代風(fēng)箏工藝的成熟，再到清代放風(fēng)箏成為民間習(xí)俗，濰坊風(fēng)箏的傳奇故事綿延至今兩千余載。
它融合了扎、糊、繪、放四藝，承載著齊魯大地的工匠精神與審美意趣。2006年，濰坊風(fēng)箏被列入第一批國家級非物質(zhì)文化遺產(chǎn)名錄，這標(biāo)志著其文化身份得到了國家層面的確認(rèn)。
1984年，首屆濰坊國際風(fēng)箏會的舉辦，拉開了濰坊走向世界的序幕。1988年，在第5屆濰坊國際風(fēng)箏會期間，濰坊市被確定為“世界風(fēng)箏都”。濰坊國際風(fēng)箏會的舉行，大大提高了濰坊的知名度，打開了濰坊對外開放的大門。“風(fēng)箏牽線、文化搭臺、經(jīng)濟(jì)唱戲”，小小風(fēng)箏大大促進(jìn)了濰坊經(jīng)濟(jì)的發(fā)展。
如今，當(dāng)?shù)氐娘L(fēng)箏文化孕育出整條產(chǎn)業(yè)鏈。2025年濰坊市風(fēng)箏文化全產(chǎn)業(yè)鏈總規(guī)模已達(dá)106.71億元，產(chǎn)品遠(yuǎn)銷全球70多個國家和地區(qū)，占據(jù)全球市場份額的85%。這一數(shù)據(jù)表明，作為“世界風(fēng)箏都”的濰坊，其產(chǎn)業(yè)基礎(chǔ)與全球影響力持續(xù)增強(qiáng)。如今，濰坊風(fēng)箏已從一項(xiàng)非物質(zhì)文化遺產(chǎn)技藝，躍升為年產(chǎn)值過百億、兼具經(jīng)濟(jì)動力與文化創(chuàng)新賦能的地方特色產(chǎn)業(yè)。
通過“風(fēng)箏+文旅”的深度融合，這門老技藝與“王者榮耀”等61個知名IP跨界聯(lián)名，2025年非遺文創(chuàng)產(chǎn)品營收達(dá)9.68億元。
當(dāng)來自世界各地的參賽隊(duì)員、各界嘉賓再一次聚首濰坊，當(dāng)天空再一次飄起五彩斑斕、風(fēng)格迥異的中外風(fēng)箏，濰坊與世界的聯(lián)結(jié)也就變得愈加深厚，世界風(fēng)箏之都的金字招牌也就愈加閃亮。
From the legend of Mozi crafting wooden kites during the Spring and Autumn and Warring States periods, to the maturation of kite craftsmanship in the Ming Dynasty, and then to kite flying becoming a folk custom in the Qing Dynasty, the legendary story of Weifang kites has spanned over two thousand years to the present day.
It integrates four arts: framing, covering, painting, and flying, embodying the craftsmanship spirit and aesthetic appeal of the land of Qilu. In 2006, Weifang kite making was inscribed on the first batch of the National Intangible Cultural Heritage list, signifying the official recognition of its cultural identity at the national level.
The first Weifang International Kite Festival in 1984 marked the beginning of Weifang's journey to the world. In 1988, during the 5th Weifang International Kite Festival, Weifang was designated as the "World Kite Capital." The holding of the Weifang International Kite Festival has greatly enhanced Weifang's visibility and opened its doors to the outside world. With kites as the thread connecting hearts, culture as the stage, and economy as the performance, the humble kite has significantly boosted Weifang's economic development.
Today, the local kite culture has spawned an entire industrial chain.By 2025, the total scale of Weifang's kite culture industry chain has reached 10.671 billion yuan, with products exported to over 70 countries and regions worldwide, accounting for 85% of the global market share. This figure indicates that Weifang, renowned as the "World Capital of Kites,"continues to strengthen its industrial foundation and global influence. Today, Weifang kites have evolved from an intangible cultural heritage technique into a local characteristic industry with an annual output value exceeding 10 billion yuan, driving both economic momentum and cultural innovation.
Through the deep integration of "kites + cultural tourism," this traditional craft has engaged in cross-border collaborations with 61 well-known IPs including "Honor of Kings," generating 968 million yuan in revenue from intangible cultural heritage creative products in 2025.
As competing teams from around the world and distinguished guests gather once again in Weifang, and as colorful, diverse Chinese and foreign kites fill the sky once more, the bond between Weifang and the world grows ever stronger, and the golden signboard of the World Kite Capital shines ever brighter.
無限工作室&齊跡工作室出品
策劃：王靜
文案：孫翔
翻譯、配音：武瑋佳
剪輯：周溪琳